The Higher Fidelity


Transforming unexpected places into one-of-a-kind dance floors across New York City

Client: The Higher Fidelity

The Higher Fidelity is a music collective that aims to bring house music outside of the club walls and into third spaces across New York City, making the dance floor accessible to everyone. THF has a roster of local and international DJs that come to spin at their events. Joining the team as their Creative Director, I’m in the process of establishing a more solidified brand identity as well as forming partnerships with storefronts across New York City and Brooklyn to host future events.

Roberta’s x The Higher Fidelity

Creative Direction by Rachel Reyes | Designed by @gallery.antipost
Creative Direction by Rachel Reyes

Creative Direction by Rachel Reyes | Designed by @gallery.antipost
Directed by Rachel Reyes | Filmed by @_jswartz

Brand Identity Concepts